It’s hard to keep up with all the changes in the digital marketing industry at the moment, including some real game changers (Instagram ads for example). Stewart has highlighted 7 articles that will help you make the most of these changes and improve your marketing.
Big news in September for any businesses that target consumers under the age of 35, as Instagram has added the ability for all brands to advertise on the platform. This article from Tech Crunch gives a handy insight in to the changes that will allow you to utilise Facebook’s advanced demographic targeting to reach the people that matter with your campaign. If you haven’t yet then read our 3 reasons why your business may want to join Instagram article here.
A lot of businesses blog, understanding the SEO value in doing so, but blogging really comes in to its element as part of an inbound marketing strategy. Inbound marketing is all about generating leads; it puts names and most importantly contact details to those unknown people visiting the site. It allows you to follow up and convert site visitors in to actual customers. This handy guide from ProBlogger highlights how you can make that leap from simply getting visitors, to getting real customers. For more on Inbound Content Marketing check out our beginners guide and B2B content marketing infographic.
This article from Social Media Examiner has some great advice on combining your best customer reviews with your advertising campaign on Facebook. This is ideal reading as we begin the run up to Christmas, where consumer facing brands are looking to maximise their marketing impact.
If you haven’t addressed this fact yet, you need to. Millennials are penetrating the B2B sector more and more, and every year this demographic increases. They grew up with technology, and your traditional methods of marketing won’t be so effective, I should know, I am one of them.
We are entering a stage where these technologically wise persons are now in high positions within their organisation. B2B may mean business to business, but it is still person to person interaction, and millennials will be the first to remind you of that. This article from Marketing Dive gives some handy tips to adjusting your marketing efforts to ensure they are effective with these new players on the field.
This article from Social Media London highlights some key points when deciding how often to post on Facebook. In short – Less is more. Unlike Twitter, where the average life of a tweet is 24 minutes or less, Facebook posts stick around in peoples feeds for as long as it is deemed relevant by the Facebook algorithm. By spamming your fans, you are doing nobody a favour. Now might be the time to adjust your Facebook tactics to address this.
Feel like your content is going a bit stale lately? This article from Hubspot is a great way to liven up your Social Media, with a few handy tips and tricks to keep your audience engaged. There’s everything from special offers to utilising alternative platforms to keep everyone on their toes and showcase your brand as the exciting business that it is.
This handy guide is great for getting started with influencer marketing. Influencers, or brand advocates are great for providing you with content, and shouting about your products. This article from Social Fresh gives you an insight in to how to best find and utilise these marketing assets. If you don’t know where to start looking check out our guide to finding your online audience.
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