How to Promote a Mobile Application in Adwords?

How to promote a mobile application in Adwords? How to create an ad for the promotion of an application in Google Adwords Display campaigns? How to create an illustrated ad to promote an application? How to create an illustrated ad to promote an application? Here is the method to add new ads to promote an application to your Adwords campaign:

1. Promote an application in Google Adwords

In this tutorial, we will only cover the ad formats of Google Adwords Display campaigns to promote mobile applications.

Research Network campaigns also have their own advertising formats for mobile application promotion.

2. Create an application promotion campaign on Adwords

The “ads for the promotion of a mobile application” of Display campaigns are a set of 3 formats of banners and illustrated ads whose objective is to generate downloads on your app.

To create an ad to promote a Display application:

To create “ads for the promotion of a mobile application”, you must first create a Display Network campaign dedicated to this ad format.

1. Create a “Display Network Only” campaign

2. Select the “Installations of your mobile application” objective after entering the name of your campaign:

4. Validate the targeting and your bid and click on “Save and continue”.

5. Create your ad group

6. Once in the interface to create your ad, choose from the 3 formats: Advertisements for the promotion of an application, Video ads for the promotion of an application, Illustrated ads for the promotion of an application.

3. Create an “advertisement for the promotion of an application”

1. Select the left block dedicated to “announcements for the promotion of an application”

2. Fill in the fields of your ad: title and description of the ad

3. Enter the destination URL corresponding to your download page

4. Choose whether or not to deliver your campaigns on smartphones and tablets or only on tablets

5. Click on “Verify and validate”
6. Click on “Save”.

4. Create a “video ad for the promotion of an application”

1. Select the middle block dedicated to “video ads for promoting an application”

2. Fill in the fields of your ad: title and description of the ad

3. Enter the destination URL corresponding to your download page

4 Select the video you want to highlight to promote your mobile application.

5 Give your ad a title

6. Click on “Verify and validate”
7. Click on “Save”

Click on “Verify and validate” then on “Save”

5. Create an illustrated ad to promote an application

1. Select the block on the right dedicated to “illustrated ads for the promotion of an application”

2. Upload your banner (according to standard sizes)

3. Enter the destination URL corresponding to your download page

4. Give your ad a title

5. Choose whether or not to deliver your campaigns on smartphones and tablets or only on tablets

6. Click on “Verify and validate”
7. Click on “Save”.